Basic Terminology

Reach : It is the number of people that can see the advertisement.

Engagement : If someone click , like ,comment or share the add ,this is known as engagement.

Impression : If a person reads the add , then it is counted as one impression.

Lead : If a person creates a account on the company website or fill some form related to product/service,then it is counted as a lead.

Conversion : If someone buy the product or service through the advertisement ,then it is a conversion.(installing a App is also a conversion.)

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